Get the game live and in front of all three audiences this week. One launch, three jobs. Small enough to actually ship — everything bigger is a later phase.
The reason this felt too big is that we designed the whole engine before launching the car. But the car already runs. The game is built and audited; the rewards program, the ambassador engine, the Cup Pass — all designed and waiting. None of it needs to exist to launch. Phase 1 is tiny: deploy the game (15 min), send 3 emails, create a couple of discount codes. That's it. The big system isn't cancelled — it's just sequenced behind you, to turn on after the game proves it works.
Here's the whole journey. You only do the green one now. Everything else is already designed and deferred to its right moment.
Everything we designed maps onto a phase — nothing is wasted, just deferred. The 12 marketing docs become the playbooks for Phases 2–6 when you get there.
The one loop: a mom opens the link → plays Cup Stack → sees the leaderboard → gets a discount nudge toward the cup. One link. One game. One offer. That's the whole machine for now.
| ✅ IN this week | 🚫 NOT now (later phases) |
|---|---|
| The Arcade live at a public URL (the games are built) | PokiStars points → discount ledger |
| 3 coordinated messages (VIP / buyers / email) | Cheat codes + founder badges (Phase 2) |
| 2–3 Shopify discount codes (one per audience) | Real cross-device leaderboard backend (Phase 3) |
| The in-game "Invite a friend" share (already built) | Ambassador ladder / commissions (Phase 5) |
| Light analytics (plays, returns, redemptions) | Cup Pass seasons / leagues (Phase 6) |
| The leaderboard shown honestly as "preview" | Email/SMS capture + sweepstakes (needs legal) |
Same game, same week — but each audience gets a different angle and its own discount code (so you can track which group converts).
| Day | Audience | Send | Why this order |
|---|---|---|---|
| Mon–Tue | 250 VIP | Facebook post + a short email | Warmest, most forgiving — they surface any issues and seed the leaderboard before anyone else arrives. |
| Wed | 700 buyers | Now there's activity on the board; they arrive to a "live" game + a reason to re-order. | |
| Thu–Fri | 7,000 email | Email (the wake-up) | The biggest, coldest list goes last, into a game that already has players and proof. |
It's one launch week, sequenced — coordinated, but de-risked. If you'd rather make a single big splash, you can send all three the same day; the warmest-first sequence is just safer.
From Cristina, personal voice. Yellow {{tokens}} = fill in (the live URL + your store link). Don't mention magnets/warranty in the game posts — the cup conversation is the code, not the message.
The audit found the public bundle (dist-games/) had business-tool nav links (Cap Table, Investor Brief…) showing on game screens, and unapproved legal placeholder text in a rewards popup. Both are now neutralized — games load clean and full-screen, no placeholder text, admin pages are not in the bundle. And the leaderboard already labels itself honestly ("Preview board — your scores are real; live rankings coming soon"). All three are done; deploy as-is.
dist-games/ folder into Cloudflare Pages (you already have the account). Get a permanent URL like play.pokiyoki.com. ~15 min, no build step. (Netlify Drop is the 5-min fallback.) A quick-tunnel link is NOT durable — don't use it for a launch.)start.html. No personal data, COPPA-safe.Three numbers, no analytics degree required:
| Metric | Where to see it | Green light | Fix-first if… |
|---|---|---|---|
| Players (unique) | Cloudflare/Plausible | 150+ from VIP in 72h | under 100 → link/framing |
| Came back (next-day) | Plausible returning | 25%+ D1 return | under 15% → game feel |
| Bought (code used) | Shopify Discounts | 5%+ of players | under 2% → the offer/CTA |
The go/no-go: if the warm VIP group hits those three by ~Day 14, the loop works — greenlight Phase 2 (the rewards program). If the warmest audience converts under 2%, fix the loop before spending a dollar on ads. This test costs $0 in media — it's the cheapest, fastest way to learn the one number the whole business hinges on (do moms who play become buyers?).
Only when the numbers say go: Phase 2 turns the warm audiences into founders with personal codes + badges (the comms kit is written). Phase 3 stands up the real backend + starts the legal clock for prizes. Phases 4–6 layer in real rewards, the advocate army, and the Cup Pass. Each one is already designed and waiting in docs/marketing/ — you turn them on one at a time, only after the one before earns it. You never have to hold the whole thing in your head again. Just Phase 1.
Poki Yoki · Phase 1 Coordinated Launch Plan · the game is built & launch-clean · deploy it, send three messages, watch three numbers · everything bigger is already designed and deferred to its phase.